Best BTR Marketing Campaign

Raising awareness of Build to Rent homes is key to changing the perception of renting. This award looks for marketing campaigns that tells the story and educates about what these quality homes provide for the customer.

The judges will be looking for developments/organisations which have successfully met the below criteria.

Please answer each element in up to 300 words.

• What specific challenges did you find and how have you overcome them?
• What considerations, research and adaptations have you made versus other tenure campaigns?
• What innovation and creativity has been included in the campaign?
• How have you used new technologies/initiatives to capture interest?
• How do you evidence and measure success?

Supporting materials: You may submit an additional three documents that you feel will enhance your entry (please make sure that any key information is included within the main awards submission). These documents will not be scored but can be used to evidence information supplied within the submission.

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